26Nov

Benefits of In-Flight Advertising

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In-flight advertising is one of the best ways to advertise your brand. It creates a rare and ideal opportunity for business to communicate & engage with target customers. Here is some of the main benefits that in-flight advertising bring to your campaign. Captive Audience According to recent surveys, on-board advertising brings in about $20 million a […]

21Nov

Ranking of the best airlines

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This ranking is all the more interesting because Skytrax World Airline is based on the votes of air passengers from all over the world. The ranking is as follows: 1 – Qatar Airways2 – Singapore Airlines3 – Emirates4 – ANA All Nippon Airways 5 – Cathay Pacific Airways 6 – Japan Airlines 7 – Turkish […]

05Nov

In-flight Advertising Costs (2024)

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The costs associated with running an in-flight advertising campaign vary significantly. In this post, we outline several key factors that impact advertising rates for advertisers to consider when planning their campaigns. Table of contents Estimate Your Advertising Costs with Our Free In-Flight Media Planning Tool Our In-flight Media Planning Tool is available for free, allowing […]

19Sep

PARIS AFTER THE OLYMPICS GAMES ?

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With its exceptional cultural and architectural heritage, Paris was already a must-see destination in terms of tourism. The media coverage and success of the Paris 2024 Olympic Games will bring new and lasting benefits to the City of Light, as was the case for London following the 2012 Olympics. There was a 20% increase in […]

06Mar

India : The new superpower for Global Shopping?

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India’s economy grew substantially in 2023, with estimates showing a 7.3 per cent expansion due to high levels of capital formation. India has become the world’s fifth-largest economy, overtaking the United Kingdom And the population is young the median age is 27.6, more than ten years younger than that of most major economies. What’s more, consumption of goods and […]

23Feb

American Airlines: Maintaining the Title of the World’s Largest Airline or a New Contender?

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American Airlines: A Legacy of Leadership American Airlines, with its significant fleet size, extensive route network, and major hubs across the United States, has long been recognized as a titan of the skies. Its strategic mergers, innovation in customer service, and expansion of international routes have solidified its status at the top. The airline’s commitment […]

09Feb

The Middle-Eastern Travellers

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Experts predict the Middle-East GDP to grow + 4.3% vs +3.6% worldwide GDP in 2013. About 30 million ME tourists arrive each year in Europe, Switzerland is the first most popular destination and France follows with 10 overnight stays on average.

10Jan

Airline Industry Global Market in 2024

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Airline Industry Set for Soaring Success in 2024 2024 is poised to be a landmark year with operating profits estimated at $49.3 billion, up from $40.7 billion in 2023, and total revenues expected to hit a record $964 billion, a 7.6% increase from the previous year. Expenses are also on the rise but at a […]

08Dec

How to reach Latin American passengers ?

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Latin American passengers’ destinations in 2023: Almost 451 million total passengers, +13% by 2022 Top airlines from Latin America to the following destinations: Destinations Top Airlines Flights/month Latin America LATAM Airlines Brasil 20,599 Latin America Azul Linhas Aereas 23,340 North America SA Avianca 15,526 Latin America GOL 15,872 North America Volaris 11,697 Latin America Viva Aerobus […]

05Dec

The airline ETIHAD relaunches its inflight magazine “Atlas” in response to passenger demand

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Etihad Airways, the airline based in the United Arab Emirates, which has won several awards for its dynamism and commitment to excellence, is re-launching its in-flight magazine “ATLAS”. The airline’s priority is to constantly offer each passenger a personalized and memorable travel experience, with its exclusive in-flight entertainment services. Atlas is a contemporary magazine with […]

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