Blog

10Mar
Featured Image

The Global Shopper

  • 0 Comments
The Phenomenon: The progression of tourism The Global Shopper: Finally, the global shopper is an online target, the Internet being its main method of booking for tourism/holidays (65% in 2014). IMM has several research tools to extract the necessary knowledge and skills related to the different global shoppers and the various nationalities of travelers around […]
Read More
14Nov
Featured Image

Target passengers at the Middle East’s leading airlines

  • 0 Comments
In 2013, companies from the Middle East and Asia occupied the entire top 10. If Emirates has become the best company in the world (quality of check-in, boarding, cleanliness of the cabins, food and entertainment on board) ahead of Qatar Airways, Etihad Airways takes the palm of the best “First Class” and Turkish Airlines comes […]
Read More
25Jun
Featured Image

Communication in Air France VIP lounges

  • 0 Comments
IMM France dresses an Air France lounge in the colours of the Givenchy brand What could be more impactful for a brand than to create its own space in a place that is highly frequented by CSP+ people and where their level of receptiveness is high? Thanks to its experience and network, IMM International worked […]
Read More
18Dec
Featured Image

The European Business Travellers

  • 0 Comments
The European Business Traveller is usually a man (68%), aged 35-54 y.o. (60%), married (84%) and who owns a Bachelor degree or a MBA (60%) from a reputable university. He is affluent as 56% earn 50k€ + per year as personal income.
Read More
15Nov
Featured Image

Pan-European press: inflight magazine

  • 0 Comments
Suite à la sortie des derniers résultats de l’étude EMS 2012, les Inflight magazines confirment à nouveau leur efficacité à toucher les consommateurs fortunés et les décisionnaires en entreprise. Sur le Top 13% des adultes dans 17 pays européens, les Inflights dominent avec 15,9% de pénétration et 31,6% sur le Top 3% de la cible EMS Select.
Read More
10May
Featured Image

Chinese Travel Abroad for Luxury Items

  • 0 Comments
Chinese carriers are expected to transport 320 million passengers in 2012 - registering a double-digit growth rate this year (+10%), according to figures from the Civil Administration in China. Beijing is predicted to become the number one airport worldwide, eclipsing Atlanta, the leader for many years.
Read More
09Feb
Featured Image

The In-flight Media, a guaranteed tool to reach High Earners

  • 0 Comments
IMM proposes more than 240 magazines in 150 airlines worldwide and 26 million monthly copies to reach over 144 million of AB+ Readers. Available in its portfolio over 30 titles distributed in First and Business classes specifically designed to target AB++ Readers.
Read More

End of content

No more pages to load